Sushi chain grows in strength

Guests were treated to an extensive range of sushi at the Sushi King in Aeon Shah Alam for lunch after the launch.

MANY of us can probably recall the times when we felt intrigued and excited by just picking up plate after plate of sushi from the conveyor (kaiten) belt at Sushi King.

The sushi chain which started in 1995 here, was one of the earliest Japanese restaurants to introduce sushi on a conveyor belt in Malaysia.

It has certainly come a long way as Sushi King celebrated the opening of its 100th eatery in the country this week.

The leading Japanese restaurant chain in Malaysia launched the restaurant in style at the concourse of the new Aeon Mall Shah Alam. The Sushi King eatery is located on the first floor of the mall.

The successful launch was a significant achievement for Sushi King, marking its exceptional growth in the Malaysian market after 21 years.

Sushi King founder and Texchem Resources Berhad executive chairman Tan Sri Dr Fumihiko Konishi observed this significant milestone in Sushi King’s history.

“From the time we opened our first eatery in 1995 in Kuala Lumpur, we have definitely come a long way to where we are today, opening our 100th store, exposing Malaysians to one of Japan’s historically-rich cuisine over the years.

“It also gives us the opportunity to learn about the country’s culture and the people’s curiosity for new food,” said Konishi, who thanked Malaysians for their great support and positive feedback.

He added that besides the affordable prices, Sushi King also prides itself in offering the best quality Japanese food with the finest ingredients imported directly from countries that are known for their specific food ingredients like Japan and Norway.

Konishi also revealed that they aim to open a total of 160 restaurants in the country by 2020, at the same time expanding Sushi King to other countries with the goal of one day becoming the largest Japanese restaurant chain outside Japan.

Sushi King has already begun its expansion plans by opening four eateries in Vietnam.

As for the halal status, Konishi said that they were in the midst of a discussion with the Malaysian Islamic Development Department or Jakim and if all goes as planned, Sushi King will receive its halal-certified restaurant status this year.

During the launch event, Sushi King went full force by showcasing a roaring Taiko Drum performance and a Japanese traditional dance performance called Soran Bushi, before treating guests to an extensive range of sushi for lunch.

The restaurant chain also made a contribution of RM10,000 to the Malaysian Red Crescent Society to show its appreciation for their ongoing service to the community.

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