Apple cider suited to local tastes

Essaadi (back row, top) and Heineken Malaysia Bhd senior management members raising a toast at the event. — Photos: CHAN TAK KONG/The Star

SOMETHING was brewing at Heineken Malaysia Bhd, but nobody knew #whatthefox was going on until the launch event.

The brewer had kept mum about its latest product, save for a hint through its #whatthefox tagline that suggested the bushy-tailed animal had something to do with it.