Penang overwhelmed by influx of cruise ship travellers

The Zouk Beach Club on the Genting Dream liner doubles up as an outdoor cinema and party venue. — Pic courtesy of Dream Cruises

AN UNPRECEDENTED spike in cruise ship arrivals this year is showing that the tourism business in Penang is changing, especially for retail players, says Penang Port Commission (PPC) chairman Datuk Tan Teik Cheng.

The growth has prompted PPC to study methods for sharing marketing knowledge with Penang tourism entrepreneurs to prepare enriching experiences tailor-made for cruise ship travellers.