SCB’s campaign receives positive feedback globally

Sarawak Convention Bureau government industry relations general manager Chew Chang Guan (right) and senior marketing executive Jemima Rinai promoting the Redefining Global Tribes campaign in Vienna.

KUCHING: Sarawak’s Redefining Global Tribes campaign made a positive impression on over 400 decision-makers from associations, federations and societies at the Associations World Congress in Vienna on May 2-4.

The campaign, which advocates business events as an impactful agent in transforming the global economy, was inspired by the 55th International Congress and Convention Association congress themed Gathering of the Global Tribes held here last November.