Rousing start for SOBA learning series workshop

RESPONSE has been overwhelming for The Star Outstanding Business Awards (SOBA) 2016’s first Learning Series workshop in Penang today.

Seats have been fully taken up for the event at The Star Pitt St. in George Town, aimed at grooming future business leaders and helping entrepreneurs take their businesses further.

Speaking at the workshop from 9am to 1pm today are Plus Solar Systems co-founder and executive director Ko Chuan Zhen and Datuk Michael Tio of PKT Logistics Group – both veteran SOBA entrepreneurs.

Joining them are Ambank commercial and wholesale banking head Yeow Swee Yun, Credit Guarantee Corporation senior vice- president of marketing and sales Wong Keet Leong, and Matrade northern regional director Badrul Hisham Hilal.

They will touch on topics ranging from the management of cash flow, to securing SME loans, tapping the global market and how to become another success story.

These would help keep SMEs abreast of current business trends, cope with mounting challenges, and show entrepreneurs how they must evolve with the times.

Besides driving excellence and success, sharing knowledge and sharpening business acumen, the workshops also offer participants an excellent opportunity for business and social networking.

Entry for the SOBA Learning Series is free, but seats are limited. If you missed out on the Penang one today, there are furthersessions coming up.

They will be held in Ipoh on July 28 (The Star Office), Johor on Aug 11 (Traders Hotel, Muar) and Petaling Jaya on Aug 25 (Cybertorium, Menara Star).

Interested parties should register at to secure a seat, on a first-come, first-served basis.

There will also be a SOBA Helpdesksession at the workshop. Those seeking more information about the awards can speak to the staff on site to find out more.

SOBA is open to all local enterprises that are not part of a multinational group orlisted group, incorporated in Malaysia with foreign equity not exceeding 50%. Those who wish to participate may obtain the Awards submission pack from The Star or download the forms from the website.

Deadline for entries this year is Oct 14.

SOBA 2016 is organised by The Star with AmBank as the main sponsor.

Event co-sponsors are BMW Malaysia, Credit Guarantee Corporation and Matrade, while the official venue sponsor is Connexion Conference and Event Centre.

The award is endorsed by the Secretariat for the Advancement of Malaysian Entrepreneurs, supported by Bursa Malaysia and audited by BDO while 988 and Suria FM are the official radio stations.

For details, call The Star Events Business Unit at 03-79671388 ext 1240 (Melissa) or 1657 (Victor) or visit

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Lifestyle , Northern Region , soba workshop


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