Electrical retail chain opens megastore

(From eighth, left) Senheng executive director KC Lim, managing director Lim Kim Heng and chief operating officer KY Lim and business partners taking part in the ribbon cutting ceremony to officially mark the opening of Grand Senheng in Setia Alam, Shah Alam.

SENHENG Electric (KL) Sdn Bhd has broadened its business portfolio with the launch of its new brand, Grand Senheng.

The megastore concept outlet which debuted in Setia Alam, Shah Alam is the company’s largest store yet.

According to Senheng managing director Lim Kim Heng, this store, which is the company’s 129th, has introduced a few new elements including a big kitchen corner with an extensive range of kitchen appliances, a cooking corner, a home lighting corner as well as a beauty corner for personal grooming solutions.

“We also have an instant repair station. You can bring your faulty mobile gadgets and we can have them repaired so that you can retrieve the items as soon as possible with less waiting time,” he said.

Lim said the added features in this 1,394 sq m store were to meet the growing needs of consumers as well as to attract new customers.

“This new store marks our commitment to providing a different shopping experience to our consumers, from customer service to product selection,” he noted.

Pensonic friend chef Datuk Ismail Ahmad (left) getting some assistance from Lim for his cooking demonstration during the launch.

To achieve this purpose, the company invested RM3mil into the venture.

Lim said because of the huge investment involved, Grand Senheng would only be opened in selected areas.

Tentatively, Lim said the company has plans for 15 more shops within the next three years.

“Our next store will be in Selayang, which is currently in the pipeline,” he said.

Many guests arrived early at the launch of Grand Senheng to be the first to experience what the new store has to offer.

In line with the grand opening, the store ran a four-day promotion that included free service for TV and digital device repairs as well as a three-day special auction session for 60 different products whereby customers could bid for their choice items with their preferred price.

Other deals offered included discounts for selected products as well as RM10 promotion for 1,000 units of electrical items ranging from air conditioners, fridges and washers to mobile devices, TVs and kitchen appliances.