Sharing the goodness of milk

The 50 milkmen and Goodday Milk cow mascot Dee Dee (front, centre) gathering to reward milk lovers with exclusive offers and milk treats in conjunction with World Milk Day.

MALAYSIA’S leading pasteurised fresh milk brand, Goodday Milk, is going all out to reward milk lovers with exclusive offers and milk treats, in conjunction with World Milk Day.

Until June 5, Etika Sdn Bhd employees, including 50 milkmen, and Goodday Milk’s cow mascot Dee Dee, will be spreading awareness of the benefits of drinking milk by distributing more than 30,000 Goodday Milk packs to the public at selected locations around the Klang Valley.

“Goodday Milk is always looking for ways to serve our customers better. In conjunction with World Milk Day, we strive to make their day better with these promotions,” said Etika Sdn Bhd Marketing and Business Development vice-president Hemalatha Ragavan, adding that the activity was also one of their many ways to give back to society.

Teaming up with one of the largest e-malls, 11street.my, the brand is also taking the opportunity to share the goodness of milk with underprivileged children.

“For almost 50 years, many milk consumers in Malaysia grew up drinking Goodday Milk, and this has built a strong bond between the brand and its consumers.

“Today, we would like to invite our consumers to be part of this initiative in giving to the less fortunate,” Hemalatha said.

For every packet of Goodday Milk purchased on 11street, Etika Sdn Bhd will donate one packet to children in need, as part of its corporate social responsibility initiative.

Through a partnership with New York Steak Shack, Goodday Milk will also be giving out free delicious milkshakes to the first 100 customers at its stores.

Don’t have time to visit the restaurant? Drivers can also receive their Goodday Milk sample packs when they pass through Pantai Dalam Toll Plaza on New Pantai Expressway in both directions.

Besides that, there is a special promotion for Shell Select customers who will receive a free pack of Goodday Strawberry flavoured Milk with every purchase of a 250ml Goodday UHT Full Cream Milk and Chocolate flavoured Milk, while at MyNews.com outlets, customers can enjoy two packs of 250ml UHT pack milk for only RM2.

The promotions end on June 2 and 3, respectively.

Goodday Milk also believes in the benefits of milk and the importance of a healthy diet, and this should begin from young.

That said, the brand along with Dee Dee will be visiting eight schools in Klang Valley in an effort to educate children on the benefits of drinking milk through various interactive games and activities.

Hemalatha also urged consumers to look out for news on promotional activities, product sampling, print, digital and on-ground activities on its Facebook page as the brand has put together irresistible deals to reward milk lovers.

Milk lovers can grab free Goodday Milk packs at Dataran Merdeka, Bukit Bintang and Pusat Damansara today; Sri Petaling, Bukit Jalil, Bangsar and Setapak, Wangsa Maju tomorrow; Damansara Uptown, Mutiara Damansara and SS2, Petaling Jaya on June 3; Sogo KL and Jalan Ampang on June 5.

There will be more special deals coming your way from June 3.

Manufactured and distributed by Etika Sdn Bhd (previously known as Permanis Sandilands Sdn Bhd), Goodday Milk has been Malaysia’s favourite pasteurised fresh milk since 1968.

For details, visit www.etikaholdings.com.my or www.facebook.com/gooddaymilkmalaysia