SINGER Datuk Siti Nurhaliza Tarudin has added fashion designing under her belt.
The number one Malaysian singer, who also has her own line of make-up and skin care products, recently launched Creación by Siti Nurhaliza, a ready-to-wear collection for modern women.
She teamed up with exclusive hijab brand Ariani to debut her fashion brand that has simple and elegant designs, perfect for everyday wear.
The collection comprises modest wear pieces that are stylish and flatter the feminine silhouette made from warm weather-friendly materials.
The 37-year-old singer said she had been interested to come up with her own clothing line after starting her make-up brand Simply Siti in 2014.
“I have been discussing with Ariani to collaborate on a fashion brand for a few years, but we only discussed it seriously last year,” she said after the fashion show held at Royale Chulan Kuala Lumpur Hotel.
She added that she was hands-on with the concept and design, but was assisted by Ariani in terms of fabric because they were more experienced in that area.
“Although as an artiste, I have experience with clothes especially during shows and photoshoots, I did not have a wide experience in dealing with the making of the clothes.
“Hence, that was why I chose to collaborate with Ariani, that has a deep knowledge in finding suitable material for my fashion brand,” she added.
Before she put on the hijab a few years ago, Siti Nurhaliza has always been known as an artiste who never wore revealing clothes, and her modest image is reflected in her pieces.
“The brand is not only targeting those who wear the hijab, but also those who are looking for demure clothings that are stylish,” she said.
Available in a wide range of sizes – up to XXXL – the collection can be purchased now at the new Creación boutique, located next to the Ariani boutique in Jakel Mall, Kuala Lumpur.
During the fashion show, guests were treated to a dazzling show of Ariani X Siti Nurhaliza premium hijab collection.
The collection features six styles of instant hijab and shawls made from chiffon crepe and bubble georgette fabrics, perfect for the Malaysian weather.
Ariani Textiles and Manufacturing (M) Sdn Bhd marketing director Datin Farah Haryani Muhamad Philip said the company wanted Ariani to be an exclusive hijab brand, with affordable prices.
“The hijab collection collaborated with Siti will allow the Ariani brand to be worn by women from any age and thus,” she said.
As the Ariani Ikon 2016, Siti Nurhaliza also lent her name to Ariani Stockist, a sub brand that offers a business platform to entrepreneurs, where the exclusive Ariani Stockist x Siti Nurhaliza the hijab is available only through Ariani stockists.
The collection features six instant hijab designs with motifs and print designs hand picked by Siti Nurhaliza herself.
The hijab are available in multitude of colours, and designs to suit different tastes.