Lunas declared most active in telco’s Twitter campaign

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  • Monday, 30 Nov 2015

The Digi team having a footloose time during a breakfast session with the press at Hin Bus Art Depot, Penang.

THE townsfolk of Lunas in Kedah has surprised Digi Telecom-munications Sdn Bhd by being the most active in the northern region to tweet for 4G LTE (Long Term Evolution) mobile access in their area.

In the mobile network giant’s latest Twitter campaign, #DigiWeWant4G, users can point out far-off towns where they want high-speed internet cove-rage just by tweeting with the hashtag and naming the town and state.

“We began just about 10 days ago and the people of Lunas are coming out tops in asking for 4G connectivity,” said Digi’s chief network officer S. Kesavan.

To participate in the campaign, which ends on Dec 15, he said, users only need to tweet #DigiWeWant4G in #BukitKayuHitam in #Kedah, for example. Digi will then expand its 4G LTE network to the top 10 areas with the most hashtags.

In Penang and other major towns, Digi’s 4G LTE access already envelops 95% of the areas, so the campaign is a chance for the more remote towns to voice their wishes.

“We care a lot about the voice of the customers. It’s listening to customer feedback that keeps us on top,” said Kesavan at the breakfast session with the press at the Hin Bus Art Depot on Friday.

Since last year, he said Digi had increased the number of 4G LTE sites in the northern region by five times, and in key market centres such as Penang, users were indulging in speeds of over 10Mbps 80% of the time.

“The density, coverage and capacity of our 4G LTE access enable users to have twice the speed when loading webpages and three times the connection stability compared with 3G access.

“About 80% of the time, the speed will consistently remain at more than 5Mbps. This will change the mobile internet experience completely for users,” Kesavan added.

However, getting on board this super speed network requires phones capable of using a 4G LTE SIM card and Digi is offering free upgrades.

Its head of northern region Siew Chee Kong said prepaid and postpaid users could visit Digi stores or Digi store express outlets in Penang, Kedah and Perak to upgrade to 4G LTE SIM cards for free.

“We also have the best range of affordable LTE devices and se-veral users plans to help customers who are voice-heavy or data-heavy to choose from,” Siew said.

Next year, Kesavan also revealed that Digi was planning to introduce Voice-over-LTE and Voice-over-WIFI to improve call experiences for customers with higher quality audio and faster call connections over data pac-kets.

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