Year-round donation drive Company taking initiative to help blood bank replenish stock regularly

2 (From left) Rajoo, Dr Noryati, Lee and EcoWorld director Liew Tian Xiong at the launch of the blood donation campaign in Semenyih, Selangor.

ECO World Development Group Bhd has ventured into a year-long blood donation campaign in cooperation with the National Blood Bank.

EcoWorld director and EcoWorld Foundation chairman Tan Sri Lee Lam Thye said the initiative came in response to the Health Ministry’s call for more Malaysians to voluntarily donate blood.