IT was a fun and colourful morning for over 2,500 participants of the Great Eastern Colour My Heart Run 2015 in Penang.
They had an enjoyable time being showered and showering others with colourful powder at the flag off at the Esplanade and along the 5km route in the heart of George Town.
Great Eastern Life Assurance (Malaysia) Berhad had organised the event yesterday in collaboration with the Heart Foundation of Malaysia. A minimum of RM5 from the registration fee of each participant as well as all proceeds after costs to run the event are channelled to the foundation.
The participants had a thrilling time running along the route which covered King Street, Bishop Street, Farquhar Street, Penang Road, Dr Lim Chwee Leong Road, Beach Street before ending back at the Esplanade.
Marketing executive Johnson Lee, 37, said he did not feel stressful running the 5km distance because there was so much excitement along the way.
“There were tents set up along the route where I was bombarded with different coloured powder by other participants.
“I was having a lot of fun showering powder on others too,” he said after the run.
Participants are supposed to enter the tents, called fun zones, and be showered with colourful powder.
Great Eastern Life director and chief executive officer Datuk Koh Yaw Hui said the event was held to show that running could be enjoyable and fun as well as being an activity that fostered quality time with family and friends.
Heart Foundation of Malaysia chairman Datuk Dr J.S. Sambhi said: “I hope the run also conveyed the key message of the importance of a healthy lifestyle.
“Exercise can be fun. So Malaysians, please get active,” he said.
While the event brought much cheer to the participants, it annoyed some drivers whose vehicles also got splashed by the coloured powder.
There were complaints from the public that the roads and vehicles parked along the route were co-vered with the powder.
Penang Island City Council corporate division director Mohamed Akbar Mustapha said the powder could easily be removed and washed away with water.
Also present at the event were Yang di-Pertua Negri Tun Abdul Rahman Abbas and Chief Minister Lim Guan Eng.
A similar run will be held in Kuala Lumpur on May 24.