AVON Malaysia has introduced a high-performance anti-ageing range dubbed Anew Ultimate, which it claims combines luxury and efficacy.
Targeted specifically at those in their 40s and above, the beauty company said its exclusive Celluvive Complex boasts the first-ever technology of its kind to be introduced in the market.
The skincare range, formulated with Tiliacora – a plant found in Asia, is designed to treat 10 deep signs of ageing in a matter of 10 days.
In conjunction with the launch, Avon introduced renowned Malaysian singer Nora Ariffin as the ambassador of the range during an intimate high-tea affair in Kuala Lumpur.
“Nora is the epitome of today’s Malaysian women who are empowered, lead busy lives and are committed to family, society and their career while still making sure they look their best every single day.
“She perfectly captures this skincare profile and we believe she is the ideal spokesman for the Anew Ultimate skincare range,” said Avon Malaysia marketing head, Aspalin Sirat.
After giving a stunning performance, Nora expressed her delight at being chosen as the brand’s ambassador, and shared how her very first lipstick purchase at the age of 12 was from Avon.
“I have found the ultimate skincare range that caters to my age and lifestyle needs as a mother and career woman,” she said.
The new Anew Ultimate range consists of the Multi-Performance Day Cream SPF 25, Multi-Performance Night Cream 50ml and Multi-Performance Eye System 15g.
They are currently available for purchase from Avon representatives or the nearest Avon Beauty Boutique. — By HANNAH JONAS