A GROUP of Public Relations students of Universiti Tunku Abdul Rahman ushered in the festive season in conjunction with the launch of its PR Campaign 2014/2015: Volunteerism IV.
The programme was organised by the same batch of students who kick-started a series of fund-raising activities last November.
Campaign director Chia Yi Jing said the main objectives of the campaign were to improve the lives of Kampar folk and to make Kampar a better place.
“We will focus on volunteering work in five aspects of social needs, namely road safety, food tourism, vandalism, environment and charity. All five groups will organise an in-campus and an outreach event each, ranging from musical drama and food exhibition to community projects to raise awareness,” she said.
The launch also saw the introduction of the five campaign mascots, namely Ant-Traffie for the road safety aspect, Ant-Cheffie for food tourism, Ant-Fixie for vandalism, Ant-Greenie for environment and Ant-Lovie for charity.
According to Chia, ants signify diligence and unity, and these values are shown through the continuous, relentless efforts of the students in carrying out the campaign.
“At the same time, they are also displaying the value of togetherness, which is also the theme of this Chinese New Year event,” she said.
Faculty of Arts and Social Science dean Dr Alia Azalea said that the PR Campaign would serve as an opportunity for the students to be exposed to real life situations through the planning and managing of events, and to groom them for their career in the future.
“In line with the university’s vision of providing holistic education to the nation, the faculty emphasises on both academic excellence and community engagement, as well as useful contributions to the society,” she said.
Campus student development and alumni relations association professor Dr Teh Chee Seng said at the university, students were instilled with a sense of giving back to the community.
“An activity such as this PR Campaign will enable graduates to leave their alma mater with a sense of pride, for they know they have achieved something more important in life.
“As you study, do get involved in community work and always do things with the intention of doing good for others,” he said.