Netflix screening into reality with 'screen tourism'

The popularity of some shows have led to an increased interest in screen tourism. — UNWTO

The United Nations World Tourism Organisation (UNWTO) and Netflix are releasing a report that takes a look at the role of films and TV programmes in driving tourism and cultural affinity.

Titled The Global Report On Cultural Affinity And Screen Tourism, the publication examines the growing affection one has towards a particular country or culture displayed on the screen.