Sports Direct Malaysia managing director Paul Gibbons and Hi Tec Asia Pacific sales and marketing director Steven Rogers with the latest Hi Tec hiking shoes. Photos: The Star/Shaari Chemat
With its variety of earthy landscapes, tropical flora and fauna, Malaysia is a haven for nature lovers and outdoor enthusiasts. In fact, a growing interest in activities like camping, hiking, trekking and trail-running has spurred the growth of businesses for adventure products and merchandise. Meeting the demand for more footwear, clothing and equipment choices, Sports Direct Malaysia now offers a range of quality outdoor gear at appropriate prices. At a launch event at its flagship store in Petaling Jaya, the company announced its collaboration with outdoor brand specialist Hi Tec.
It’s a valuable partnership, says Sports Direct Malaysia managing director Paul Gibbons. “The Hi Tec performance brand complements our extensive range of rucksacks, walking boots, backpacks, sleeping bags, cooking equipment, tents, outdoor clothing, camping equipment, trail running shoes and everything else customers could possibly need for an outdoor adventure.”
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