A cult Swedish brand just got the backing of a fashion conglomerate, but why?

LVMH Luxury Ventures Fund, the venture capital arm of Bernard Arnault’s towering luxury empire, has acquired a minority stake in the insidery Swedish fashion brand, Our Legacy. Photo: The New York Times

LVMH Luxury Ventures Fund, the venture capital arm of Bernard Arnault’s towering luxury empire, has acquired a minority stake in the insidery Swedish fashion brand, Our Legacy.

To men’s fashion zealots of a particular vintage, Our Legacy is now the little Scandinavian brand that could – with the LVMH co-sign to prove it.