Herbal Essences expands tactile packaging for vision-impaired people

Herbal Essences expands tactile packaging and harnesses tech to make haircare easier for vision-impaired people. Photo: AFP Relaxnews

Herbal Essences is aiming to make haircare easier for vision-impaired people, by expanding its use of tactile markings on packaging.

The Procter & Gamble-owned beauty giant unveiled a tactile bottle design last year to make it easier for vision-impaired consumers to distinguish between the shampoo and conditioner products in its bio:renew line via touch.

Now, it has announced that the concept will be extended to all of its shampoos and conditioners, with the packaging rolling out from January 2020.

The bottles feature different indentations to help users identify products, with shampoo bottles featuring raised stripes and the conditioner bottle marked with raised circles.