Casio G-Shock is celebrating the 25th anniversary of its signature Baby-G model, with a little help from Hello Kitty.
The watch brand has recruited the Sanrio-owned Japanese cartoon character to collaborate on a special-edition series of women's timepieces that draw inspiration from the feline franchise's iconic Pink Quilt series from the 1990s. Hello Kitty celebrated its own 44th anniversary in November 2018.
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