So, it's official, the Ghd Gold Styler delivers sleeker, smoother and healthier hair, as proven by the brand’s recent win of the prestigious global Red Dot Award.
The Red Dot Award is a Product Design award that has roots dating back as far as 1955 and determines the best products created each year.
Products are submitted to be tested and assessed individually in the course of an evaluation process spanning several days. The new Ghd Gold Styler, received the distinction “Red Dot” for high design quality.
In 2018, designers and manufacturers from 59 countries submitted more than 6,300 objects to the competition.
The Red Dot jury, formed by a panel of experts, awards the internationally recognised seal of quality only to products that win them over with their high design quality.
The strict judging criteria, which include level of innovation, functionality, formal quality, ergonomics and durability, provide a frame of reference which the jurors then complement with their own expertise.
Ghd or "good hair day", a British manufacturer of hair care products, sells 2,102,400 stylers every year.
In February 2018, the brand launched the new Ghd Gold Styler. It features innovative dual-zone technology for premium performance, an improved heat up time of only 25 seconds and a modernised design with a rounded barrel. It also has smooth, contoured floating plates for quick, snag-free styling and salon shine, plus automatic sleep mode.
“I want to congratulate the award winners sincerely on their wonderful success in the Red Dot Award: Product Design 2018. Success in the competition is proof of the good design quality of the products and once again shows that companies are on the right path,” said Professor Dr. Peter Zec, founder and CEO of the Red Dot Award.
“When I speak about good design, I am referring to more than just an attractive product. All of the products are characterised by outstanding functionality. This demonstrates that the designers have understood their clients and their needs,” Dr Zec added.