The rising demand for halal cosmetics

Ena created Cocomess as there weren't many halal haircare products available in the market with natural ingredients. - The Star/Faihan Ghani

While there is an abundance of cosmetic brands in the market, there used to be limited choice for Muslim women who prefer halal cosmetics.

Times have changed with halal cosmetics and personal care products emerging as the fastest growing consumer segment for Malaysia, according to a report last year on the Ministry of International Trade and Industry website (MITI).