To mark its 130th anniversary, German brand Braun Buffel threw a festive celebration in Singapore which saw the appearance of Hollywood actor Orlando Bloom.
Held at the National Gallery, it was hosted by the brand’s managing director and fourth generation owner, Christiane Brunk.
The event saw a charming art installation of the Braun Buffel mascot, the buffalo, arranged on the steps at the entrance of the event. The buffalos had all been individually decorated by several international artists and looked very colourful and ornate, with some even sparkling with sequins.
Bloom, who was in a navy Braun Buffel suit and timepiece kicked off the festivities with a toast to the brand. There was also a video animation on the evolution of the brand from its beginnings as a leather goods family business to its current position as a global brand name.
Around 400 guests were in attendance, which included overseas guests, trade partners, celebrities, social media personalities and media stalwarts.
Braun Buffel started off as a family business, and in 1887, opened its first store in Kirn, Germany. Known for its excellent workmanship and well-crafted products, the brand grew rapidly and today, Brunk intends to continue to take the brand further.
The past few years has seen the products take on a more fashionable look with the use of bold colours, though still retaining its level of craftsmanship.
Asia is an important market for the brand as it is looking at expanding further into the region. Braun Buffel first appeared in Asia in Singapore in 1982 and now has flagship stores at Marina Bay Sands, ION Orchard, Suntec City, Westgate and T1.
“Singapore definitely provides the passport for the rapid globalisation of our brand. Not only has Singapore introduced us to the Asian market, the multicultural nature of the population has provided us with great customer insights. Picking Singapore as the first Asian market in 1982, gave room to recreate our brand and experiment with our leather in a multi-ethnic setting. In line with our mission to provide top-quality merchandise to our customers, we promise to continue to revamp ourselves to match our customers’ ever-changing interests and demands,” said Brunk.
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