Expanding its reach


Exterior of Caudalie’s first store in Asia, located in Hong Kong.

THE first boutique in Asia for Caudalie – located in Hong Kong – is part of the French skincare company’s strategic expansion plan in the region.

Apart from the street level retail shop, the company also set up its regional office in Hong Kong, to oversee the brand’s marketing activities in the region and act as an interface with the Paris headquarters.

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Expanding its reach

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