Surveys show that higher percentages of Gen Z and Millennials are buying real trees versus artificial trees compared to older generations. Photo: Christin Klose/dpa
Hundreds of praying mantises, dozens of spiders, owls, a squirrel, an opossum and a partridge in a Christmas tree. Save for the partridge, the others are all critters content creators on TikTok have documented finding within their live Christmas trees.
Leading up to the holiday, horror stories documenting what people are finding within their real trees are taking over users’ For You Pages. Some users on the video platform say the videos are dissuading them from getting a real tree.
Others say the videos at least have them convinced to give their trees an extra thorough shake before setting them up inside.
Still, experts say the surge of anti-real-tree content doesn’t necessarily represent consumer trends.
In fact, several reports suggest Gen Z and Millennials may actually be fuelling real Christmas trees’ popularity this year compared to older generations.
According to Britain-based live tree seller B&Q, a study of 2,000 adults found that 22% of Gen Z respondents and 18% of Millennials were more likely to select a real fir tree, compared to a combined total of 25% for Gen X and Baby Boomers. B&Q reported that almost two-thirds of those in the older generations rely on artificial trees.
A report released by the Real Christmas Tree Board last month affirmed that Gen Z and Millennials are more likely than Gen X to be first-time real tree buyers. The pro-real tree board’s survey – which focused on first-time tree purchases – said of its 1,500 survey respondents, aged 21 to 54, one in five planned to buy a real tree. Gen Z and Millennials accounted for over half of those, compared with 14% for Gen Z.
An additional consumer habits report from Trees.com also said that out of 1,000 respondents, higher percentages of Gen Z and Millennials were buying real trees versus artificial trees compared to older generations.
Of course, this isn’t to say artificial trees are going away any time soon.
According to the American Christmas Tree Association, 77% of people planning to celebrate Christmas will opt for an artificial tree, citing reasons like easy set up, less maintenance and convenience. Still, prices for both real and artificial trees are on the rise because of factors like inflation and an increasing demand.
Annie Wu Henry, 27, is a Philadelphia-based social media strategist who earned prominence as "TikTok whisperer” during the US Senate campaign for John Fetterman. She shares a mix of personal anecdotes and political commentary with her more than 80,000 followers.
She purchased an artificial tree this year, and admitted it was more expensive than she expected, paying close to US$1,000 (RM4,684) for a large tree.
"I had no idea what to expect (regarding cost), but I thought it would be like a few hundred (dollars),” she said. "But, that’s also getting older and buying stuff – like rugs. Everything is expensive.”
Henry said ultimately an artificial tree was a better fit for her extremely tall (13ft/4m) ceilings. "Also, I travel so (a real tree) would definitely die." – dpa
