Artist : Haim
Genre : Pop/Rock
HAIM invoked some serious girl power when the line, “Honey I’m not your honey pie,” was delivered with so much stinging sass on the heads-will-roll My Song 5. With stomping basslines and rollicking guitar, it’s all very Alanis Morissette-ish (during the glorious grunge years, that is).
In many ways, the group’s music blueprint is staked upon the gritty sound of 1970s and 80s soft rock – a far cry from the band’s fluffy San Fernando Valley homebase in Los Angeles.
A quick search on the Internet dug up less-than-hipster ventures which include a cut on the soundtrack The Sisterhood Of The Travelling Pants, a manufactured pop project called Valli Girls and a theme song for an American animated television series called ... wait for it ... Trollz.
But as far as pop accessibility on Haim’s debut studio album is concerned, it began and ended with a song called The Wire. With airy melodies and a kiss-off line like “I just know that you’re gonna be ok anyway”, the track’s a guaranteed fixture for any self-respecting female indie music festival-goer.
The rest of Days Are Gone is an amalgamation of songs that bring to mind a time of shoulder pads. Or if we’re talking in the rock ‘n’ roll sense – an era of mullets.
And while we’re on the topic of fashion, Vogue sums it up best when it dubbed Haim’s music as “stripped-back nu-folk-meets-nineties-R&B-pop sound”. On tracks such as Falling and Go Slow, the semblance of music from the cassette years is uncanny.
Consisting of three spunky twentysomething sisters – Este, Danielle and Alana Haim – along with drummer Dash Hutton, the band’s debut is rife with revivalism of bygone music that will get the yesteryear crowd cheering. And thanks to their status as the latest cool kids on the block, younger fans might jump on this nostalgic bandwagon, too.