Matcha: the Japanese tea taking over the world


By AGENCY
  • Living
  • Wednesday, 02 Jul 2025

The word matcha means 'ground tea' in Japanese and comes in the form of a vivid green powder that is whisked with hot water and can be added to milk to make a matcha latte. — Photo: Frederic J. BROWN/AFP

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea.

Here's what you need to know about the drink beloved of weekend treat-seekers and "wellness" influencers:

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matcha , tea , food , lifestyle food , drinks

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