Gen Z are more ambitious than you think, study says

New research says Generation Z are far more ambitious than their detractors claim. — AFP

INTEGRATED communications agency, BCW conducted a series of interviews with members of Generation Z from around the world, to determine the values they hold dear.

It also interviewed Millennials (born between 1981 and 1996), members of Generation X (1965-1981), baby boomers (1946-1964) and representatives of the silent generation (1925-1945).