K-pop stars BTS drink it. It appears in K-dramas. Fans are so dedicated to consuming it year-round they've coined a new South Korean proverb: "Even if I freeze to death, iced Americano!"
The humble coffee – shots of espresso served over ice, topped up with water – has become South Korea's unofficial national drink, outselling its hot counterpart even during the depths of winter, Starbucks data shows.
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