In line with modernisation, bereavement services provider Chao Ling Group (CLG) has transitioned from a traditional model to one that embraces technology to create a new chapter for the industry.
According to CLG corporate communication consultant Chau Yen Loong, besides challenging the status quo and revolutionising the industry, the group has also embarked on development in culture, education and going green.
CLG now employs an all-new business model to craft and create its businesses, offering new products and services that are not previously available in Malaysia.
Founded in 2019 with its headquarters in Sungai Long, Selangor, CLG – which also reflects the group’s vision of Culture, Lifestyle and Green – is a leading diversified, caring service enterprise in Malaysia.
The group operates a wide range of businesses which focus on bereavement, technology, education and healthcare.
Among the innovations that CLG has introduced is a double-deck hearse, featuring a soothing interior embellished with crystals which the group designed in collaboration with Swarovski.
Chau said that CLG founder and director Dr Wong Kong Meng is a world-renowned fengshui master from Malaysia whose wish is to help society with his comprehensive knowledge and experience in life planning.
“CLG stays true to its motto 'Innovate the tradition, and create track record through reform' in our corporate development. The plan will be carried out in stages in three directions, ” said Chau.
Firstly, CLG aims to produce certified professional talents, which would elevate the overall image of the industry, and at the same time create employment.
CLG is the first funeral service provider to collaborate with a local college to establish the first diploma course on memorial services. This is to expedite overall upgrade of the standard and image of the industry by introducing a licensing system and bringing standardisation into the sector.
Secondly, CLG will incorporate high technology in its management system.
The group is currently setting up a comprehensive online platform whereby clients can select their preferred package or product without hassle.
Its new Dynasty Hill Columbarium will be the first to offer artificial intelligence (AI) smart robot technology to serve customers, besides introducing eco-friendly products such as mobile funeral parlours.
Thirdly, CLG aims to integrate various resources to create business opportunities and share the benefits with all stakeholders.
By working with industrial peers, CLG will be able to create a win-win situation that gives everyone an opportunity to prosper.
Chau highlighted that CLG’s Dynasty Hill Memorial Park in Broga, Selangor, is about a 30-minute drive from KL International Airport. It is now under construction and is expected to be completed by 2025.
The first phase of the memorial garden spans over four hectares and will feature scenic landscapes, the AI-enhanced columbarium and other essential facilities.
Beside being a place where the departed rests in peace, Dynasty Hill Memorial Park also aims to impart the virtues of filial piety and respect to the younger generation, said Chau.
Chau added that CLG subsidiary CL Care Sdn Bhd will offer a range of comprehensive funeral services according to the Buddhist, Taoist, Protestant Christian and Roman Catholic faiths, while pet funeral service will also be available in future.
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