Digital Durian: Making a mark with nursery rhymes

Happy, happy: Didi and Friends features cute characters and catchy songs that appeal to kids. Photos: Digital Durian

For a company with a decidedly whimsical name like Digital Durian, you'd think that it has always been making animated cartoons or nursery rhymes.

Digital Durian, which on paper is known as DD Animation Studios Sdn Bhd, has one of the most popular YouTube channels in Malaysia, with its Malay language Didi & Friends animated clips clocking over 40 million views in total.