Kids exposed to unhealthy food marketing on TikTok

With many young children actively on TikTok, some fear that the uncontrolled marketing of unhealthy foods and beverages on the platform might create bad eating habits among them. — dpa

Unhealthy food and beverage brands are encouraging TikTok users to market their products for them – effectively turning them into “brand ambassadors” – as well as using their own accounts for promotional activity.

These were the findings of an assessment of video content posted on the social media platform and published in the open access journal BMJ Global Health.