Friso Gold Launches New Smart Packaging 


  • Branded
  • Friday, 03 Jul 2020

A recent survey on Malaysian mums revealed their concerns regarding formulated milk powder for children and maternal milk powder products. More people are beginning to take the time to learn about where their food comes from and how it's produced. And parents are no exception, especially when it comes to formulated milk powder for children

It shows that product transparency for authenticity, safety and quality assurance is crucial when it comes to making informed decisions. Pregnant mothers want to know that they are feeding themselves with the best, so their womb gets the best. Mothers of growing children want assurance that their children are drinking milk from known sources rather than questionable ones. They also want to know if these formula milk brands are in control of the supply chain.

TrackEasy enables parents to trace the product from grass to glass.TrackEasy enables parents to trace the product from grass to glass.

In response to the demands for full disclosure, Friso Gold has unveiled industry’s first and only smart packaging innovation, TrackEasy, allowing discerning Malaysian parents transparency in tracing the entire journey of Frisomum Gold and Friso Gold right from source.

The launch of TrackEasy on June 20 was hosted by media personality Aishah Sinclair virtually on Facebook and YouTube.The launch of TrackEasy on June 20 was hosted by media personality Aishah Sinclair virtually on Facebook and YouTube.

The launch of TrackEasy on June 20 was hosted by media personality Aishah Sinclair virtually on Facebook and YouTube.

“TrackEasy QR code allows parents to trace the full journey of the Friso Gold product from our farms in the Netherlands and be assured of the authenticity, safety and quality of Friso Gold, emphasising the importance of food security. This gives assurance to all our mothers of how this product was made, with the best quality” said DLMI managing director Tarang Gupta.

Usage of TrackEasy is simple. Just scan the QR codes at the bottom of every Friso Gold 900g tin. TrackEasy allows parents to trace product directly from source (farm checks) to milk collection, packaging, final quality checks, export approval date and in-market port arrival date. You will be kept informed every step of the journey giving you a peace of mind knowing your milk choice has gone through thorough quality checks at every touchpoint.

“These days, we’re more than ‘just’ mums. We’re detectives – we need to look into every single aspect that affects our kids’ health and wellbeing, ” said Aishah.

“Are they eating and drinking the right things, and enough of the right things? Ultimately, parents want peace of mind, knowing that whatever given to their kids is safe and of the best quality for them.

“With this new technology, Friso Gold has taken the concerns of millennial mums and turned them into an opportunity to be transparent and trustworthy, providing access to important information that assures them on the product quality that they can trust.”

Be a Friso Gold Mombassador


In conjunction with the launch, Friso Gold is looking for Malaysian mums to take part in the Friso Gold Mombasssador search.

If you're a mum with at least one child aged between 1-6 years old and enjoy posting on social media, this is your chance to be a Mombassador!

The top 50 winners will be crowned Friso Gold Mombassadors, and earn RM5,000 each, as well as receive Friso Gold products. The best part is, it's really easy to join and win.

Step 1: Purchase a tin of Friso Gold with TrackEasy from official stores @ Shopee, Lazada or at any stores available at this link.



Step 2: Scan the TrackEasy QR code and post a photo or video of your experience with TrackEasy, then add a caption explaining why you recommend it to other parents.



Step 3: Include the hashtags #FrisoGoldMombassador and #FrisoGoldTrackEasy. Then tag @frisoholdmy in your post.



Step 4: Ensure your post is set to Public!
Hurry, contest ends on 16 August 2020.

And don’t forget to get your FREE sample today by clicking here!

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