Bali launch for Bulgari's Aqua Amara

WATER, touted as “blue gold”, was considered the ultimate luxury by ancient Greeks and Romans. It is also one of the important elements for Bulgari – with its Greek-Roman roots – when it comes to Aqua Amara, its fragrance based on the nobility of water.

Hence, to launch the men’s scent on a regional scale, the Italian luxury house picked Bali, the island of gods. The Indonesian island – blessed with lush vegetation and natural water sources rich in mineral – proved to be the perfect locale.