Now playing in US, Canada cinemas: 73 minutes of cat videos, for a good cause

Now in its eighth year, Cat Video Fest is bigger than ever, with a global presence that’s already extended to Britain and Denmark, and, for the first time, to France, Spain, Japan and Brazil. Photo: AP

The best of the Internet’s cat videos are showing at cinemas.

Cat Video Fest is a 73-minute, G-rated selection of all things feline — silly, cuddly, sentimental and comedic — that’s playing in more than 500 independent theatres in the United States and Canada.

A portion of ticket proceeds benefit cat-focused charities, shelters and animal welfare organisation. Since 2019, it’s raised over US$1mil.

The videos are curated by Will Braden, the Seattle-based creator of the comedically existential shorts, Henri, le Chat Noir. His business cards read: “I watch cat videos.” And it’s not a joke or an exaggeration. Braden watches thousands of hours of Internet videos to make the annual compilation.

“I want to show how broad the idea of a cat video can be so there’s animated things, music videos, little mini documentaries,” Braden said. “It isn’t all just, what I call, America’s Funniest Home Cat Videos.’It’s not all cats falling into a bathtub. That would get exhausting.”

Now in its eighth year, Cat Video Fest is bigger than ever, with a global presence that’s already extended to Britain and Denmark, and, for the first time, to France, Spain, Japan and Brazil. Last year, the screenings made over US$1mil at the box office.

In the early days, it was a bit of a process trying to convince independent movie theatres to programme Cat Video Fest. But Braden, and indie distributor Oscilloscope Laboratories, have found that one year is all it takes to get past that hurdle.

“Everywhere that does it wants to do it again,” Braden said.

Last year, the screenings made over US$1mil at the box office. Photo: AP

Current theatrical partners include Alamo Drafthouse, IFC Center, Nitehawk, Vidiots, Laemmle and Music Box. The screenings attract all variety of audiences, from kids and cat ladies to hipsters and grandparents and everyone in between.

“It’s one of the only things, maybe besides a Pixar movie or Taylor Swift concert, that just appeals to everybody,” Braden said.

And the plan is to keep going.

“We’re not going to run out of cat videos and we’re not going to run out of people who want to see it,” Braden said. “All I have to do is make sure that it’s really funny and entertaining every year.” – AP