K-pop girl group (G)I-dle renames itself to ‘I-dle’

(G)I-dle has rebranded itself to simply "I-dle” to mark seven years since the girl group's debut

(G)I-dle has rebranded itself to simply "I-dle” to mark seven years since the girl group's debut, Cube Entertainment announced recently.

“(G)I-dle will now be promoting under the new name ‘I-dle,’” the agency said, as it further explained that the rebranding signals a fresh chapter for the group, which debuted May 2, 2018.

The updated name drops both the “(G)” and the Korean word “yeoja,” meaning “female,” which the group had used since debuting as “(G)I-dle.”

It reflects the K-pop act’s desire to move beyond gender-based labels and showcase a broader identity with greater creative and conceptual freedom.

The group will also be dropping a new album under the new name on May 19.

The new name reflects the K-pop act’s desire to move beyond gender-based labels.

All five bandmates renewed their contracts with Cube Entertainment in December. With this bold rebranding, I-dle aims to go beyond a simple name change and pursue a new leap forward in its career.

Since debuting with Latata, the group has released a string of hits, including Oh My God, Dumdi Dumdi, Hwaa, Tomboy, Nxde, and Queencard. — The Korea Herald/Asia News Setwork