Calls grow for brands to cut ties with Kim Soo-hyun amid controversy


By AGENCY
The backlash erupted after Kim Sae-ron's aunt alleged that Kim Soo-hyun had a six-year relationship with the late actress. Photo: Kim Soo-hyun/Instagram

The wave of cancel culture has hit South Korean actor Kim Soo-hyun, as outraged netizens ignite brand boycotts over his alleged involvement in the latest controversy involving the actress late Kim Sae-ron.

The backlash erupted after Sae-ron's aunt alleged that he had a six-year relationship with the late actress, starting when she was 15, and that he later abandoned her following her DUI case.

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