Actor Justin Baldoni hires crisis PR firm amid reports of feud with Blake Lively, cast of 'It Ends With Us'

Justin Baldoni (right) and Blake Lively in a scene from 'It Ends With Us'. Photos: Handout

Justin Baldoni has hired a crisis PR veteran amid reports of a feud with Blake Lively and the rest of his “It Ends With Us” cast.

The 40-year-old Jane The Virgin alum, who starred in and directed the adaptation of Colleen Hoover’s 2016 novel, hired the Agency Group founder Melissa Nathan, according to Us Weekly.