The team behind the The Treasure Of Family campaign, Yee Lee Corporation head of corporate branding Dominic Poh (centre) with assistant brand managers Terrence Lim (left) and Kelvin Siow Joong Kit. Photo: ONG SOON HIN/The Star.
This year's Chinese New Year is highly anticipated as many weren't able to celebrate with family and loved ones last year due to pandemic restrictions.
With that in mind, Yee Lee hopes to bring back the festivities of CNY through its collaboration with local Chinese radio station 988 for its annual Lunar New Year project, 988 Hoolala Good Year campaign.
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