Despite critical acclaim and two years-worth of anticipation, Steven Spielberg's lavish West Side Story revival made little noise at the box office, debuting with US$10.5mil (RM44mil) in ticket sales, according to studio estimates Sunday (Dec 12) - a worrisome result for a movie industry struggling to recapture its finger-snapping rhythm.
A dazzling widescreen adaptation and Spielberg's first musical, West Side Story was one of the year's most eagerly awaited titles. With a script by Tony Kushner and Rita Moreno returning to her breakthrough film 60 years later, the US$100-million West Side Story epitomises a grand-scale prestige film that Hollywood infrequently produces anymore. It hit theatres on a wave of glowing reviews and expectations that it could play a starring role in March's Academy Awards.
But West Side Story faced a challenging marketplace for both adult-driven releases and musicals. Audiences have steadily returned to multiplexes in the second year of the pandemic, but older moviegoers, who made up the bulk of ticket-buyers for Spielberg's latest, have been among the slowest to return.
Musicals, too, have struggled to catch on in theatres. Lin-Manuel Miranda's In The Heights launched with US$11mil in June but the Warner Bros release simultaneously streamed on HBO Max. The critically panned Dear Evan Hanson, from Universal, debuted with US$7.4mil in September.
But this was Spielberg. If anyone could reignite moviegoing, the thinking went, it was him. Surely, one of the movies' dazzling craftsmen, a director synonymous with box office, could spark a fuller revival in theatres. West Side Story, too, is among the most beloved musicals. The 1961 film, directed by Jerome Robbins and Robert Wise, made US$43.7mil (or about US$400mil adjusted for inflation) and won 10 Oscars, including best picture.
West Side Story can still be expected to play well through the lucrative holiday corridor, during which younger-skewing films like Spider-Man: No Way Home and Sing 2 will likely be the top draws. Film executives are hoping the spreading omicron variant of Covid-19 doesn't set the box office back just as Hollywood is nearing its most profitable period.
But the muted reception for West Side Story will concern the industry. Hopes had long been pinned on Spielberg, with his song-and-dance spectacular, to bring back some of the movies' mojo. Instead, little right now outside of Marvel releases is finding big audiences. Many moviegoers simply haven't returned yet.
Starring newcomer Rachel Zegler and Ansel Elgort as Maria and Tony, West Side Story took in US$4.4mil (RM18.5mil) in 37 overseas territories. Because the film includes a transgender character, it was banned in Saudi Arabia, the United Arab Emirates, Qatar, Bahrain, Oman and Kuwait.
David A. Gross, who runs the movie consultancy Franchise Entertainment, called the opening "soft”.
"If West Side Story is going to be profitable, it will need to connect internationally as well domestically," Gross said in an email. "So far, the first European openings have been good, but this is going to be a challenge with moviegoing conditions as difficult as they are."
Spielberg’s film was a long time coming. Its release was delayed a year by the pandemic. It was developed at 20th Century Fox, which was acquired by the Walt Disney Co. shortly before production began. Days before its Lincoln Center premiere, the musical’s revered lyricist, Stephen Sondheim, died at the age of 91. – AP
AP Film Writer
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