His agency announced that the South Korean star was appointed Italian luxury house Gucci's global ambassador on Thursday (Nov 11). Lee also shared a few photos of himself in sharp suits on his one-month-old Instagram account.
Just last month (Oct), his co-star Jung Ho-yeon, 27, was named the global ambassador of another luxury brand, Louis Vuitton.
After the smashing success of the Netflix K-drama which took the world by storm after it premiered in September, members of the ensemble cast have been catapulted to global fame.
Together with a few other Squid Game actors, Lee and Jung had been in Los Angeles in recent days.
Lee, 48, who portrayed player 456 in the drama, had been snapped in photos with Gucci's chief executive Marco Bizzarri, Netflix's head honcho Ted Sarandos and Hollywood star Leonardo DiCaprio.
Gucci also announced another addition to its global ambassadors list on Thursday.
Model-actress Shin Min-a, 37, most recently seen in Netflix's K-drama Hometown Cha-Cha-Cha, joined others such as K-pop boy band Exo's Kai, South Korean singer-actress IU, and Chinese stars Lu Han and Xiao Zhan. – The Straits Times/Asia News Network