Squid Game: Fans signing up to learn Korean language after watching hit show

Duolingo reported a 76% rise in new users signing up to learn Korean in Britain and 40% in the United States over the two weeks following Squid Game's premiere. Photo: Handout

Interest in learning Korean has spiked since the launch of hit Netflix show Squid Game, tutoring services reported, underscoring a growing global obsession with South Korean culture from entertainment to beauty products.

Language learning app Duolingo Inc said the nine-part thriller, in which cash-strapped contestants play deadly childhood games in a bid to win 45.6 billion won (RM163mil) had spurred both beginners and existing students hoping to improve their skills.