K-scandal: Actress Seo Ye-ji loses advertisement deals, dropped from new drama

In the wake of the scandal, Seo Ye-ji's lead role in an upcoming drama, 'Island', will be recast. Photo: Handout

K-drama actress Seo Ye-ji, 31, who has in the past week been embroiled in controversy over how she had allegedly controlled her ex-boyfriend Kim Jung-hyun, has lost a slew of endorsement deals.

The It's Okay To Not Be Okay (2020) star was swiftly dropped from advertisements by health and lifestyle brand New Origin, mask label AER and cosmetics brand Luna, among others.