Upin and Ipin, tiny boys with a huge audience

Upin and Ipin telling Aqish the first rule of Fight Club. Photos: Les Copaque Production

When Burhanuddin Radzi came up with Upin & Ipin back in 2007, he remembered some people were sceptical about the idea, saying it wouldn’t work.

“They told me, viewers will not accept this idea because it was set in a kampung. I was laughed at for my ‘kampung’ idea,” he shared during an interview in Petaling Jaya, Selangor, recently.