New hosts for Astro’s entertainment platform hlive

Astro amps up its entertainment news delivery with fresh faces.

IF you’re a local celebrity, forget the A-list, you’ll want to get on the “H-list”.

Satellite television service provider Astro will be introducing hlive! (“h”for hiburan), a brand that will deliver comprehensive entertainment news coverage, across various platforms including TV, radio, digital and print.

Astro vice president of Malay Language Business Khairul Anwar Salleh announced the move, which will take effect beginning May 26, is in line with Astro’s commitment to bring viewers quality local content during its launch in Kuala Lumpur recently.

“At Astro, we believe in synchonising our content through the watch, listen and read concept where entertainment news is touched upon on all angles across different platforms,” Khairul said to the crowd comprising “H-list” celebrities such as Datuk Siti Nurhaliza, Aaron Aziz, Awal Ashaari, Scha Alyahya, Amber Chia and Zizan Raja Lawak.

On the TV front, hlive! will air twice a day every Monday to Saturday at 1pm and 8.30pm simultaneously on Astro Ria (Ch 104) and Astro Maya HD (Ch 135).

The programme – also made available on tablets, smartphones and computers via Astro On-The-Go – will be anchored by a line-up of fresh faces including Dahlia Shazwan, 26, Nabil Mahir, 26, Shalma Ainaa, 23, and Alif Farhan, 24.

“Dahlia, Nabil, Shalma and Alif were chosen as presenters on hlive! for their down-to-earth personality and sense of individuality that will surely capture audiences,” Khairul explained.

Astro has also partnered with E! News to include exclusive international content to its programming.

Meanwhile, Datuk Aznil Haji Nawawi will host hlive! Apa Kata Malaysia, a programme that invites Malaysians to give their feedback on the week’s entertainment news, airing live every Sunday, 8.30pm, beginning May 25. – Kenneth Chaw