In Japan, a new film camera is bringing heritage photography back into focus

Keita Suzuki advertises his tours on social media and has seen a growing interest from teens and 20-somethings loading 35mm film and taking it to be developed for the first time. Photo: AFP

Keita Suzuki leads a group of young analogue photography fans around a coastal city in Japan, stopping to snap pastel hydrangea blooms with bulky vintage film cameras.

The participants later share their lush retro-looking snaps online - a trend a top Japanese camera brand wants to capture with its first new film model in two decades.