It's the favourite application among teenagers. In just a few years, TikTok has shaken up the social networking landscape and has nearly succeeded in overtaking the behemoths of Facebook, Instagram and YouTube.
The prestigious Royal Shakespeare Company has decided to team up with the Chinese application in the hopes of winning over a younger audience. Like many cultural institutions around the world, the Royal Shakespeare Company has reinforced its online presence during the pandemic. It will soon arrive on TikTok in a bid to win over new audiences (and potential future play attendees). But not just any audience: young people.
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