How TikTok is giving the Royal Shakespeare Company a young audience


By AGENCY

A screen shot of 'The Tempest' in 60 seconds, as told by British actress Lizzie Hopley on TikTok.

It's the favourite application among teenagers. In just a few years, TikTok has shaken up the social networking landscape and has nearly succeeded in overtaking the behemoths of Facebook, Instagram and YouTube.

The prestigious Royal Shakespeare Company has decided to team up with the Chinese application in the hopes of winning over a younger audience. Like many cultural institutions around the world, the Royal Shakespeare Company has reinforced its online presence during the pandemic. It will soon arrive on TikTok in a bid to win over new audiences (and potential future play attendees). But not just any audience: young people.

Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Culture

In Melaka, a rural 19th century chapel plays host to the music of Mozart, Bach
Why 'young adult' novels aren't just for teenagers
Star Wars Day: a unique Malaysian artistic twist on galactic tributes
Iconic French painting to make comeback in true colours
Weekend for the arts: KL Illustration Fair, 'Raya Songbook' art exhibition
Malaysian author's book shortlisted for 2024 Walter Scott Prize
Art Hospital plays a pivotal role in Malaysian art history
Taiwan's top Peking opera troupe set for KLPac, George Town Festival shows
Paul Auster: cool narrator of noirish New York
US novelist Paul Auster dies aged 77

Others Also Read