Hit miniseries "The Queen's Gambit" has led to a surge of interest in chess, with books and chess sets sales reporting unprecedented demand. Photo: Filepic
The centuries-old game of chess is suddenly cool - thanks to the TV hit The Queen's Gambit.
In the three weeks after The Queen's Gambit premiered, unit sales of chess sets jumped 87% in the United States and chess book sales rose an eye-popping 603%, according to research firm NPD Group. The spike comes after years of flat or negative growth in those categories, NPD said.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
