The National Craft Day 2020 (HKK 2020) which runs daily until March 9 at the Kuala Lumpur Craft Complex (Seksyen 63, Jalan Conlay, KL) is focusing on the socio-economic empowerment of the people.
Malaysian Handicraft Development Corporation (Kraftangan Malaysia) director-general Ibrahim Ismail said, with the theme “Socio-Economic Empowerment Of People Through Craft”, the HKK 2020 was held in conjunction with the Shared Prosperity Vision where Kraftangan Malaysia translated craft products not only as art products but also as an opportunity to generate additional income for households.
“What’s wrong with craft as one of the alternatives that we can provide, not only to the rural population but also to the big cities, especially in Kuala Lumpur. That’s why we have the ‘Kraf Komuniti Ku (KKK)’ project, ” he said.
Kraf Komuniti Ku (KKK) is a Kraftangan Malaysia initiative to develop local communities, which are closely tied to the unique products, history, culture and identity of a place, under the One District One Industry (SDSI) programme.
He said HKK 2020 was the highlight of Kraftangan Malaysia where by 2020 the landscape changes and the evolution of the country’s craft industry would be on display.
At present, Kraftangan Malaysia has 5,775 craft entrepreneurs in various fields and 20,000 KKK members nationwide.The HKK 2020 craft sales will include 680 craft entrepreneurs including 329 entrepreneurs at the Kuala Lumpur Craft Complex besides special appearances of some KKK members from rural and urban areas as well as from the Orang Asli community.
“The difference in HKK this year is that it involves the participation of various segments of society, before HKK only comprised entrepreneurs, now we also engage the community and have began to introduce digital marketing methods online, ” said Ibrahim.
Twelve exhibitions will be held during HKK 2020, including the Malaysian Craft Digital Hub, Pameran Karya Ulung Kraf Ukiran Kayu, Pameran Produk Inspirasi Tokoh, Pameran Evolusi Kraf Ukiran Kayu and Pameran 40 Tahun Kraftangan Malaysia.
Through the Malaysian Craft Digital Hub exhibition, Ibrahim hopes that the evolution and economics of craft products will continue to accelerate with the development of marketing technology strategies in line with the Industrial Revolution 4.0 that emphasises four segments, namely e-marketplace, blended learning, digital museums, and e-services.
In conjunction with the Visit Malaysia 2020 (VM2020), the event also offers craft product designs as gifts and souvenirs for tourists.
“New products will be sold in HKK. Last year Kraftangan Malaysia produced over 900 new designs of souvenirs. Our emphasis this year is to look at replacement materials to produce more trendy and eco-friendly products. That is our objective, ” he said.
About 100,000 people are expected to visit the National Craft Day 2020, which is celebrating its 18th year since it was established in 2003.
Her Royal Highness the Raja Permaisuri Agong Tuanku Hajah Azizah Aminah Maimunah Iskandariah’s Batik Beragi Pahang exhibition will also add colour to HKK 2020.
At the same time the National Craft Day Festival 2020 will also take place for over a month (until March 31) in eight states.
For both events, Kraftangan Malaysia has set a sales target of RM18mil. – Bernama