Unconventional fashion is now a trend – here’s why

The current look is individualistic, unusual and often seen in a clash of colours and styles. Photo: Gucci

Clashing, lurid colours paired with over-the-top embellishments. Designs that are both gawky and ungainly. Clothing cuts of which would baffle even the most seasoned industry observer.

Style disaster? No, those are some of the designer looks spotted on runways. From New York to Paris, Milan and London, a change in favoured aesthetics has given rise to the trend of unconventional fashion, which some may even deem “ugly”.