Asia's new kingdom of cool


K-POP has been a good vehicle to introduce South Korea to the world, says self-professed Korea-phile Daniel Tudor.

“So you like this boy band? There is a whole country connected to them, why don’t you learn something about it too? This is what I want say to the young people with my next book A Geek In Korea,” he enthuses, though quick to deny he is a fan of K-pop.

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