According to Japanese beauty brand Shiseido’s Fall 2008 backstage report, with the world surrounded by uncertainties ranging from a wobbly economy to an even greater pressure to globalise the fashion business, fashion designers seem to have retreated on creativity and innovation, in favour of a more formally controlled and basically marketable aesthetic.
In other words, things are, well, basically getting back to basics where mass appeal and easy-to-wear fashion has become appealing.
